Brand: Local Local Park | Client: Local Remote
The Challenge:
Our world today is defined by a surfeit of digital imagery, where the sheer volume of photography has led to a visual homogeneity, especially in the field of food and product photography. To remain relevant in such a crowded market, a restaurant must do more than just exist—it must daringly evolve. Local Local was built on the pillars of "Social, Meal, Drinks, and Music" — a multidisciplinary foundation that allows the brand to explore the boundary between commerce and pure aesthetics. This philosophy sits at the heart of the latest outpost located at the heart of the city, Xinyi Anhe, Local Local Park serves as an ultimate canvas for this visual departure.
For me, as the Visual Producer of Local Remote - the creative team behind the brand, the mission is to capture this evolution through a lens that rejects the "standard" food aesthetic.
Creative Direction:
Graphic Design:
Motion Graphic:
Illustration:
Photography:
CREDITS:
Brian Liu
Chen Chi Chen
Ben Song
Yunju Chen
Shan Huai Chiang